We’ve been doing this a long time — and doing it right. Our second-ever client signed in 2006 and is still with us today. We’ve helped businesses hire, fire, pivot, scale, and dominate their markets — some doubling or even tripling year-over-year. We’ve won awards, but the only stat we’ve ever cared about is this: Are you making more money? Yes or no?

I published Think a Better Thought in 2017 — a book on mindset, responsibility, and how we shape our outcomes. Before that, I served nearly a decade on the Midland ISD school board, including officer roles and intergovernmental committees. Leadership, accountability, public trust — it’s always been about service.

Thanks to the success of SDB, I now own and operate multiple self-storage properties with my family business, Boring & Co. Real estate is my passive game, and our entire family is involved, which is a true blessing. This — helping business owners like you build your own in-house marketing machine — is what I choose to do. I don’t need the work. I just know how to make this stuff work.

We’ve always operated with one rule: Spend their money like it’s ours. That mindset is why multiple clients have trusted us for over a decade — and why some went from 0 to 70% market share in under 3 years. We’ve doubled revenue. Tripled it. Not once. Consistently. And we still judge success the same way: Is the business growing?