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Revenue growth has stalled
Marketing spend is not producing returns
Too many vendors, no clear accountability
Team execution is inconsistent
Systems exist but are not enforced
Other
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List is empty.
Be specific. “Referrals” or “word of mouth” is not an answer.
Ownership
Internal team
Outside agency
No one clearly owns performance
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List is empty.
Actively inspecting outcomes
Reviewing occasionally
Mostly hands-off
Completely delegated
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List is empty.
Explain exactly what gets changed.
State the outcome you need clarity on. Be specific.